THE ART OF BEING LOCAL
IN GERMANY

Company formation in Germany

Founding a company in Germany is a demanding process that brings with it numerous opportunities and challenges. Germany, as one of the strongest economies in the world, offers a stable and attractive environment for entrepreneurs and start-ups. However, the legal and bureaucratic requirements can be complicated and require careful planning and preparation. From choosing the right legal form to financing, drawing up a business plan to tax and legal aspects. Each phase of the company formation process must be thoroughly thought through and approached in a structured manner. InterGest Germany offers comprehensive support when setting up a company in Germany. For over 30 years, InterGest Germany has successfully assisted foreign companies in establishing and managing their business activities in one of the world's leading economic centres.

Georg Berssenbrügge is a German tax advisor since 2003. In 2000 he graduated his first state exam in law in Hamburg. He has outstanding knowledge in entrepreneurship of small and medium-sized enterprises as well as the modelling of business plans and financing structures. He speaks English and Spanish.

Advantages of setting up a company in Germany

Germany is an attractive location for start-ups. On the one hand, the country offers a stable political and economic environment that enables founders to plan for the long term and grow. The strong infrastructure with well-developed transport routes and communication networks also facilitates business operations.

Germany has a well-trained and highly qualified labour force, which enables companies to find and retain talented employees in the long term. The dual training system offers a unique opportunity to train skilled workers according to the needs of the company.

An important advantage for start-ups in Germany is the wide range of funding opportunities and support programmes that make it easier for founders to implement their ideas and successfully establish them on the market. From financial grants and advisory services to networking events: There are many resources available to founders in Germany.

In addition to the economic advantages, Germany offers a high quality of life for entrepreneurs and their employees. With well-developed healthcare, a wide range of cultural activities and a high level of security, the country offers the best conditions for harmonising work and private life.

Germany is characterised by a strong economy, a central location in Europe and first-class infrastructure. With InterGest Germany, companies benefit from a smooth foundation in Germany and can rely on a network of experts in tax, legal and business consulting to successfully organise their business.

Legal aspects of setting up a company

Before you can start setting up a company in Germany, various legal aspects must be taken into account.

It is therefore important to choose the right legal form for the company. In Germany, there are various legal forms to choose from, such as the limited liability company (GmbH), the public limited company (AG) or the entrepreneurial company (UG). The choice of legal form has an impact on the liability of the shareholders, the minimum capital and the tax aspects of the company.

In addition, various legal documents must be drawn up, such as the articles of association, which set out the rights and obligations of the shareholders. The company must be registered with the commercial register and a tax number must be applied for.

Trade law plays an important role when setting up a company. Depending on the sector and field of activity of the company, various permits and licences may be required.

Labour law aspects must also be taken into account. These include the drafting of employment contracts, compliance with statutory working time regulations and dealing with cases of illness or dismissal.

Overall, setting up a company in Germany involves various legal aspects that need to be taken into account. Professional advice can help to avoid potential legal stumbling blocks and successfully establish the company. InterGest Germany ensures that companies comply with German law right from the start. Thanks to InterGest Germany's in-depth understanding of tax law and corporate legislation, legal pitfalls can be avoided when setting up a company.

Choice of location and infrastructure in Germany

The choice of location and infrastructure are decisive factors for the successful establishment of a company in Germany. When selecting a location, various criteria should be taken into account, such as proximity to important suppliers, customers and skilled labour. Transport connections also play an important role in ensuring smooth logistics.

Germany offers a wide range of funding programmes and support options for start-ups. These range from financial grants and advisory services to favourable loans. The infrastructure for start-ups is also very well developed in Germany, for example with numerous co-working spaces and start-up centres.

Germany offers attractive tax breaks for companies, especially for small and medium-sized enterprises. There is a high degree of legal certainty in Germany, which is a major advantage for foreign investors in particular.

With its good infrastructure, wide range of support options and attractive tax framework, Germany is a worthwhile location for companies. InterGest Germany supports company founders in selecting the right location, which not only offers geographical advantages, but also impresses with its excellent transport connections and technological infrastructure.

Financing options for setting up a company

In Germany, there are a variety of financing options that can help budding entrepreneurs turn their business idea into reality. One of these is credit financing. Here, founders take out a loan from a bank or other financial institution to cover the costs incurred in setting up the business. It is important that borrowers can present a detailed business plan in order to convince the bank of the viability of the business idea.

In Germany, there are also a number of funding programmes that offer financial support to start-ups. These include, for example, the business start-up loan from KfW Bankengruppe or the start-up grant from the Federal Employment Agency. These subsidies can be granted in the form of grants or loans.

Private investors can play an important role in financing a company start-up. Through business angels or venture capitalists, company founders can not only obtain financial resources, but also benefit from their experience and contacts. However, it is important that both parties have a clear understanding of the co-operation and that the framework conditions are precisely defined.

Entrepreneurs should inform themselves in detail about the various options and choose the financing option that suits them best. InterGest Germany helps company founders to analyse the various financing options available in Germany. Whether subsidies, investors or loans - InterGest Germany provides support in securing the financial resources required for a successful start and sustainable growth.

Successful marketing strategies for start-ups in Germany

For companies in Germany, the successful marketing of their products and services is crucial to their success. There are many marketing strategies that founders can use to establish their own brand on the German market.

One of the most important strategies is the use of social media. With a strong presence on platforms such as Instagram and LinkedIn, companies can reach their target group and publicise their products and services. Regular posts and interaction with followers can build trust and long-term customer relationships.

Search engine optimisation (SEO) is an important aspect. By optimising their website for relevant search terms, companies can improve their visibility in Google search results and attract the attention of potential customers.

Last but not least, it is important to continuously review and adapt marketing strategies. Marketing campaigns need to be analysed and reviewed.

In Germany's dynamic economy, effective marketing is essential. InterGest Germany offers strategic consulting to successfully position brands and effectively reach target groups through customised marketing measures.

Case studies of successful start-ups in Germany

Successful company founders often have an inspiring story to tell, including both setbacks and successes. Case studies of start-ups offer valuable insights and help entrepreneurs to overcome potential obstacles and develop successful strategies.

One example of a successful company start-up in Germany is Zalando, which was founded in 2008 by David Schneider and Robert Gentz. What began as an online shoe shop has developed into Europe's largest online fashion retailer. The founders of Zalando recognised early on that the e-commerce market in Germany was growing and changing rapidly. They developed innovative marketing strategies to establish their brand and appeal to their target group.

Another inspiring example is the company SoundCloud, which was founded by Alexander Ljung and Eric Wahlforss in 2007. SoundCloud has become one of the leading platforms for musicians and music lovers to upload, share and discover music. The founders of SoundCloud have worked closely with the music industry to develop innovative features and offer their users a unique music experience.

These case studies show that successful start-ups in Germany can be achieved through hard work, determination and a clear vision. It is important to be flexible, adapt to change and learn continuously. By sharing experiences and best practices, aspiring entrepreneurs can learn from successful entrepreneurs and find their own path to success.

InterGest Germany has successfully supported numerous companies in entering the German market and can present case studies of how companies from a wide range of industries have been able to establish themselves with professional support.

5 tips for successfully scaling a company in Germany

  1. planning is essential: Before you start scaling, it is important to create a detailed business plan. This should include the goals, strategies and measures for the company's growth.
  2. teamwork and employee retention: A successful company needs a strong team. It is therefore important to find the right employees and retain them in the long term.
  3. investment in technology: In order to drive the company's growth, it is important to invest in modern technologies and systems. This can increase efficiency and boost productivity.
  4. do not forget customer-orientation: It is important to keep the customer's needs in mind and provide excellent service.
  5. Risk management and flexibility: Unforeseen challenges can arise when scaling a company. It is therefore important to establish effective risk management and to be able to react flexibly to changes.

InterGest Germany provides companies entering the German market with advice and support to develop expansion strategies that are both efficient and sustainable.

Company foundation with InterGest Germany

With InterGest Germany, companies can rely on an experienced partner to support them from the planning to the realisation of their business idea in Germany. InterGest Germany offers customised solutions that are specifically tailored to the needs of international companies and help to lay the foundations for long-term success.

InterGest Germany is an international service provider in the field of company formation and management and supports companies in establishing and expanding on the German market.

InterGest Germany facilitates market entry by providing the specialised company with comprehensive expertise and many years of experience in the German market. This includes support in registering the company, fulfilling legal requirements and implementing efficient business processes. With InterGest Germany at their side, company founders can ensure that all necessary steps are implemented professionally and on time, allowing them to focus on the growth and success of their business.

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